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20 OOH mOves —Promotions, Hirings, Firings, Retirings, Mergers & Wins

Piedmont, Hightower, Popovich, Galorenzo, Jones, VanArsdale, Fair, Scott, Gross, Gilmond, Rogers, Cherry, Truong, Welden, Smith, Cabral, Phillips, Perrella, Omnicom, Fairway

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Mary (Ilijic) Perrella

OOH mOves

As the Outdoor Advertising Industry moves, OOH Today will keep you up to date with a summary report every Friday.  Here is what we know of the latest #OOH related changes.

OOH peOple mOves

 

mOving Up—

Shaleena Cabral

Shaleena (Delgado) Cabral,
PROMOTED,  Account Services & Sales Admin Assist at Circle Graphics,
Longmont, CO. 3 yrs 3 mos

Previous—
—Order Entry Lead, Circle Graphics
—Order Entry Specialist, Circle

 

 

 

mOving Up—
Kelly (Springett) Phillips

PROMOTED, Employee Experience Director, Lamar Advertising Co, New Orleans,
total 7 yrs 6 mos with Lamar

Previous,
Employee Experience Director, Lamar
Senior Compensation Analyst , Lamar
Compensation Analyst, Lamar, Baton Rouge

 

 

 

mOving Up—
Mallory Piedmont

Mallory Piedmont,
PROMOTED, Senior Manager, Yield & Business Analytics at Intersection Co. NYC, 

Previous,
Manager, Pricing and Yield,  Intersection, 1 yr 5 mos, New York City Area
Director, Pricing Operations, adMarketplace, 2 yrs 7 mos, NYC

 

 

 

mOving Up—
Elisabeth Cherry

Elisabeth Cherry
PROMOTED,  HRIS Manager at Lamar Advertising Company

Baton Rouge

Previous—
Sr. HRIS Specialist, Lamar

 

 

 

mOving Up—
Liz Rogers

Liz Rogers
PROMOTED, Associate Media Director, Crispin Porter + BoguskyBoulder, CO.
Total Duration 5 yrs 7 mos

Previously—
Media Supervisor, Crispin Porter + Bogusky, Boulder
Media Planner, Crispin Porter + Bogusky, Boulder

 

 

 

mOving Up—
David Smith

David Smith,
PROMOTED, Chairman at Mediasmith, moved from day-to-day to Chairman of the Mediasmith Board. 29 yrs 8 mos, San Francisco, California

Previously,
Founder/CEO, Mediasmith, 29 yrs 8 mos

 

 

 

 

mOving in—
Leslie Popovich

Leslie Popovich,
HIRED, Junior Account Executive at Project X (PJX), NYC

Previous—
Retail Sales Associate, Anthropologie, NYC

 

 

 

 

 

mOving in—
Kerry Hightower

Kerry Hightower,
HIRED, Senior Account Executive at Project XNew York, New York

Previous—
OOH Pitch, Media Planner, 8 mos. NYC
MEC, Negotiator, 3

 

 

mOving in—
Casey Gilmond

Casey Gilmond,
HIRED, Sales Assistant, Adams+Fairway Outdoor AdvertisingNorfolk, Virginia

Previous—
Director of Static Ad Operations, JCDecaux, 1 yr 3 mos NYC
Manager, NY Strategy, Decaux, NYC 7 mos

 

 

 

mOving in—
Keith Jones
Keith Jones

Keith Jones,
HIRED, Director of Sales, In Building Cellular (DAS) at Granite Telecommunication

Previous—
Founder & Director Of Business Development, WBTS Technology, LLC, 2 yrs, Ft Lauderdale, Florida

 

 

 

mOving in—
Brad Galorenzo

Brad Galorenzo, 
HIRED, National Account Executive at Screenvision Media,  NYC

Previous—
National Account Executive, New Tradition, 3 yrs
National Account Exec, Do It Outdoors, 4 years

 

 

 

 

mOving in—
Casey Fair

Casey Fair,
HIRED, Advertising Director at CityScene Media Group, Columbus, OH

Previous—
General Sales Manager / Local Sales Manager, Lamar Advertising, Pittsburgh,14 yrs

 

 

 

 

mOving in—
Elizabeth Scott

Elizabeth Scott,
HIRED, Senior Producer, at Impact XM, NY/NJ

Previously—

Manager of Events, EMC Outdoor, NYC, 1 yr 4 mos

 

 

 

 

mOving in—
Kaitrin VanArsdale

Kaitrin VanArsdale,

 

 

 

 

 

mOving in—
Molly Gross

Molly Gross,
HIRED, Junior Producer at GrandesignHastings On Hudson, New York

previous—
Production Intern, Grandesign, 10 months, Hastings On Hudson, New York
HiredH—Student Worker, Marist College, 1 yr 10 mos, Poughkeepsie, N

 

 

 

 

mOving in—
Lisel Welden

Lisel Welden

VP of Marketing, Bleacher Report, 1 yr 5 mo, SF

VP Brand Marketing, Lyft, 1 yr 3 mos , SF
Global Brand Director, Nike, 3 yr 11 mos. Portland

 

 

 

mOving in—
Mary (Ilijic) Perrella

Mary (Ilijic) Perrella, MBA
STARTING NEW POSITION, as Membership Committee Member/NY Regional Council at Digital Signage Federation, NYC

Currently—
Business Development Manager, Entertainment and Advertising, Barco, 1 yr 1 mo, NYC

 

 

 

mOving in—
Photo unavailable

Co Truong,
HIRED, Director, Client Partnerships, Wilkins Media,Brooklyn, New York

Previous—
Account Executive, Lamar, 1 yr 10 mos, NYC
AE, Blue Outdoor, 7 mos NYC
AE, OUTFRONT Media, 10 yrs 2 mosCBS Outdoor

 

 

 

Agency mOves

Omnicom Wins Mercedes-Benz’s $950 Million Global Media Business. Check out link here-Omnicom Wins

Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed today.

A review that began in May, marks a significant hit to both Publicis, which had previously managed a majority of the business in Europe and the APAC region, and WPP, which also handled markets primarily in South Asia and the Middle East. Omnicom was the incumbent in the U.S., Canada, South Africa, Australia and New Zealand.

 

OOH cOmpany mOves

  —Merger and Acquisition

We are hearing plenty of noise about a Fairway Outdoor impending sale and possible breakup.
Rumored suitors, Adams and Link jostling for markets with Adams receiving first option on hand picked markets. A GleasonMcLaughlin Showdown would be a fascinating negotiation.

If Adams keeps with historic safe acquisitions, look for markets where they can dominate or monopolize like markets current footprint.  Picking off individual key locations in markets staying below Justice Department radar is a strategy as well.

How might the markets divide?
You speculation may not be as good as ours but you are encouraged to contribute in comments.

Adams

Corporate Headquarters
Headquartered in Greenville SC, Fairway Outdoor Advertising is one of the country’s finest outdoor advertising companies. Close enough to Charlotte but the Interstate 85 units still need plenty of work, toss up?

GSA Division
The GSA services four metropolitan markets: Greenville/Spartanburg/Anderson, South Carolina, and Asheville, North Carolina, as well as the suburban Charlotte market of Gastonia. This should be a lock for Adam’s selection.

Athens Division
Fairway provides our advertisers with penetrating coverage of north Georgia.
Adams loves colleges towns, Madison, Wisconsin; Champaign -Urbana, Illinois; Lansing and Ann Arbor, Michigan. 

Piedmont Triad Division
With the anchor cities of Greensboro, High Point, and Winston Salem, the Piedmont Triad, population 1,668,887, is ranked a TOP 40 Metro Region in the US and 45th DMA by Arbitron. Many national and international corporations, twenty institutions of higher learning and major art, historical and scientific museums are located in the area. With over 1,200 strategically positioned out-of-home media displays located on primary and secondary arteries, Fairway-Triad is a driving force in the outdoor advertising industry. Works with Adams footprint and college strategy.

Raleigh Division

Fairway’s Raleigh Division services 25 North Carolina counties under the DMAs Raleigh-Durham, Greenville-New Bern-Washington and Wilmington with a total population of 3,300,200.  Works with Adams footprint and college strategy.

Link

The remaining markets fold into or work with Link’s Strategy’s.

Chattanooga Division
Chattanooga, TN is the hub of a thriving region because it is located at the crossroads of the three states: Alabama, Georgia and Tennessee. Fits Link footprint in Atl and Ala. Link gets the nod here.

Indiana Market
Fairway meets the promotional needs of businesses by delivering their messages to Indiana’s widely spread out audience.  Our inventory is distributed throughout forty one counties reaching consumers inside and outside of the Indianapolis metropolitan area, covering key highways and thoroughfares in various nearby cities and towns.  Link has over 1300 faces in nearby Illinois and previous loyal staff from the past ready to punch their tickets back with McLaughlin. 

Mid-Atlantic Division
The Mid-Atlantic division is a dynamic, vibrant division including Kentucky, West Virginia and Ohio.
Link already in WV KY and OH.

North Central Division
The North Central division is located in Rochester, MN, 80 miles south of the Minneapolis-St. Paul area and 63 miles west of the Wisconsin border. Minnesota is a state with above average growth in economy, one of the lowest unemployment rates in the nation and a job growth that is 33% faster than the rest of the US. Link has 590 faces in this area. 

Southeast Division
The Southeast division is located in Valdosta, Georgia. Situated in this central location, Southeast offers coverage in the states of South Carolina, Georgia, Florida and Alabama. All markets provide great locations with high visibility on local roads and major highways and interstates.  Old stomping grounds for McLaughlin and crew.  Fits footprint

Southwest Division
The Southwest division of Fairway represents coverage in four states — from the heartland states of Arkansas and Oklahoma to the Sunbelt state of Texas to the southern state of Louisiana. Our coverage specializes in rural bulletin inventory targeting both small town America and the suburbs of major metropolitan cities. In addition, we offer mass coverage in the north Texas markets of Wichita Falls, Sherman/Denison and Texarkana. Already west, youngman. It works.  And fits with current discussions with Cali OOH owners.

Wisconsin Division
Fairway spans throughout Wisconsin, displays are strategically located on high traffic Interstates, major highways and local surface streets in vibrant commerce communities including La Crosse. In addition to Wisconsin, Fairway is located in southeast Minnesota with coverage in Winona, Goodview and Houston County and Northeast Iowa with coverage in Decorah, Cresco and Oelwein. Fairway delivers your marketing message to hundreds of thousands of consumers every day. Old stomping grounds for McLaughlin and crew.  Has inventory here already. Fits footprint

 

 

—Share mOves —Contact OOH Today—

Have #OOH Industry info to share?
Email your promotions, new hires, changes, departures, leads, OOH job openings, questions, comments or tips to BillBoard@OOHToday.com Call or text Bill at 202 840 3901. Complete anonymity guaranteed.

 

 

 

 

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