130 Million Americans Alone
Thanksgiving Day is just around the corner and the traffic taking those turns increase over the Holiday. Holiday or any day, the number of people in America who drive to work everyday is huge. Of the 146 million Americans commuting to work daily, the majority drive in a car or truck. As the graph below shows, a monster 89% of car commuters drive alone. On the roads, in their cars, potential OOH viewers.
The size and character of the data suggest there is a long way to go, before people give up their cars and adapt to self-driving automated vehicles.
Thanks to the US Census American Community Survey and Westwood One.