Mark Boidman recently spoke at the GO2018 Geopath/ OAAA OOH Conference this week We met with the PJ Solomon Managing Director, who is also Head of Media Services, Media & Tech Investment Banking at the GO2018 OOH Conference and we struck a conversation.
Mark is a great guy of course, and a brilliant expert on media and tech investing. His knowledge of mergers and acquisitions and private equity is superior. Boidman recently wrote a book. The title:
Times Square Everywhere the Next Wave in the Changing Media Landscape.
We read it and we recommend it. Both Jeremy Male, CEO Outfront Media and Jean-Francois Decaux, Co-CEO of JCDecaux, who endorsed the book, are correct to be positive about it We would like to go with a deeper recommendation.
Jeremy Male, CEO Outfront Media lent a glowing endorsement as well as did Co-CEO of JCDecaux, Jean-Francois Decaux. Here are what our Industry leaders have to say about the book.
Male is correct it is a primer, but don’t think in simple terms of ‘this is a billboard and this is a bus shelter basics of OOH”. To our surprise, Boidman’s depth in defining most of the current questions in OOH such as the impact of media and location-based marketing, attribution, engagement and proximity marketing just to share a few, are right on target. If you have had any questions on the latest changes to OOH and what they mean, like the growing role and impact of Mobile to OOH or deeper dives to retail tech, trends and digital signage, this is a must read. The graphics, charts and tables are easy to follow and informative.
At first we were sussed only about giving away free books. Now in addition to giving away books. We are equally stoked about sharing because of the valuable insights for everyone in OOH.
OOH Today receives nothing for promoting Boidman’s book. We don’t need Boidman’s recommendations to help our stock price or have any other reason to endorse, other than, we think its worth the time. The cost is minor. Buy a copy.
OOH Today receives nothing for promoting Boidman’s book. After reading it, we think its worth the time. The cost is minor. Get a copy.
Mark Boidman was generous to provide OOH Today with 10 autographed books, Times Square Everywhere the Next Wave in the Changing Media Landscape.
We will make one of the 10 autographed copies of the ‘Times Square Everywhere’ yours at no charge, if your fast enough. First come first served. We only have 10 to give away.
10 autographed copies of the ‘Times Square Everywhere’ yours at no charge
If you’re interested, in one of the 10 free Mark Boidman, PJ Solomon paperbacks:
send us an email to:
In the subject line please put, ‘Times Square Everywhere’.
Please include your name, company and address and we’ll ship a copy to you.
Only ten autographed copies will given be to the first ten who ask via email request. Only one book per.
Get the signed book.
We’ll try to do better next time.