GEOPATH NEW RATINGS AND MEASUREMENT PLATFORM FOR OUT OF HOME
At the Geopath/OAAA OOH Conference this week, Geopath, released a new ratings and measurement platform for Out of Home. The new platform, called Insights Suite, is a completely new ratings and audience location measurement operating environment. Insights Suite offers Advertisers, Agencies and Media Owners unprecedented audience targeting and measurement capabilities.
11 Highlights of the new Geopath platform named, Insights Suite
1.enhanced ratings
2.enhanced audience location measurement
3.brings more order to ad measurement
4.map-based
5.user-friendly
6.can be utilized on a PC or mobile device
7.engage audiences across any OOH format
8.applies to both digital and static signs
9.rates billboards, buses and bus stops, interior locations like subway stops and other venues
10.creates hourly and daily readings of traffic
11.variety of sources-SDKs, surveys, wireless providers, GPS, connected cars
For more and there is much more, about the new Geopath Insights Suite, go to the following links below.
B. Scott Fiaschetti on Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry
C.Billboard-measuring Geopath enters the 21st century with new geolocation platform
