WOW.
Unveils Dynamic Rebrand to Cement Its Status
as a Premier DOOH Advertising Leader
Los Angeles, CA –– WOW., an advertising company renowned for offering the most iconic and coveted digital out-of-home (DOOH) locations in Los Angeles, is excited to announce a comprehensive rebrand designed to elevate its position as a boutique, luxury billboard business worthy of its elite clientele. Since 2017, industry giants like Apple, Amazon, and Disney+ have turned to WOW. for spectacular media placements that harness the power of full-motion at LA’s hottest locations.
Formerly known as WOW Media, WOW.’s rebrand mirrors the transformation of Inglewood, the city at the heart of the company’s growth strategy. As Inglewood undergoes a renaissance as a hub of entertainment with the development of an emotive single-word moniker supports WOW.’s long-term vision of becoming Los Angeles’s most awe inspiring, top-of-mind advertising solution. The period at the end of the new WOW. logo was strategically added to underscore the emotional response each spectacular elicits in passersby. DOOH ad spend is on a meteoric rise in the US, projected to grow by double digits annually through 2027, with an influx of ad spend in the greater Los Angeles area. As the market grows, WOW.’s target audience remains the same with a heightened focus on attracting more premium brands such as Mercedes-Benz, Porsche, Rolex, and Louis Vuitton.
Background and Motivation for the Rebrand
WOW. exclusively partners with major global brands, reflecting its internal commitment to quality and excellence. While its focus is providing best in class branding opportunities to clients, CEO Scott Krantz and CMO Shawn Krantz say they put themselves on the back burner, until now.
“By early 2023, the necessity for a cohesive and premium brand image became undeniable,” says Scott Krantz. “We needed to not just deliver exceptional results but also embody the sophistication and excellence of our clients. With this rebrand, we are confidently owning our place in a category of one, showcasing our true colors and unwavering commitment to quality.”
Design Details
New brand elements including a revamped logo, color scheme, and tagline reflect WOW.’s evolved positioning, without losing its sense of humor or appetite for risk. The emphasis on a luxurious and sophisticated look-and-feel illustrates a brand promise of not sharing ad space with anything that could diminish a client’s prestige. A zoomed in look on the period at the end of the logomark reveals a pixel device that is used within the brand system to represent forward motion, dynamism, and a nod to the frame shape on all of the company’s billboards. WOW. enlisted agency Matter of Form for branding and design consultancy, and Wonderland for its website and motion work.
About WOW.
WOW. is a premier digital out-of-home advertising company based in Los Angeles, known for its exclusive partnerships with global brands and its commitment to delivering unmatched advertising experiences. Since 2017, WOW. has been transforming the landscape of DOOH advertising, ensuring premium quality and impactful results for its clients. Visit www.wowmedia.com.
WOW
- Scott Krantz – CEO
- Shawn Krantz – CMO
Matter of Form (Branding + Design)
- Fred Moore – CCO
- Sarah Morre – Project Manager
- Lucas Rhys – Designer
- · Anna Fostiak – Senior Brand Strategist
Wonderland (Website + Full-motion logo)
- Martijn Van Der Does – Founder & Project Lead
- Artur Dias – Art Director
- Margarida Serra – Senior 3D Motion Designer
- Janina Nystrom – Senior Creative Project & Account Manager
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