Women in OOH Spotlight—Nancy Hoffman
OOH Today highlights how each of the Top Women Driving Growth in Out-of-Home are making history.
by Sarah Druhan, OOH Today Journalist
Throughout the rest of Women’s History Month—and now, beyond!—we at OOH Today will be exploring how each of the selections on our list of the Top 24 Women Who Drive Growth In Out-of-Home have made their mark on the industry. While OOH has long been seen as a male-dominated sphere, every one of these women is a symbol of how our industry can and must change—and each of them has an important story to tell.
1) What advice would you give to other women moving up in OOH?
NH: Our industry is full of amazing opportunities! Say yes when they pop up, even when they are disguised as difficult challenges or are in parts of the business where you might not feel like an expert (yet!). And, separately, build a broad network – in your part of the business, in other parts of the business, and even outside of your particular company.
2) What’s the key to your success?
NH: Most importantly, an amazing team! After that, a relentless focus on relationship building and communicating effectively and democratically, a willingness to take on new challenges, even when I feel completely unqualified, and a pretty effective ability to “herd cats” in the most polite, kind fashion.
To see more from Nancy Hoffman and other Outstanding Women in OOH, read our story on The Top 24 Women Who Drive Growth in Out-of-Home