A weekly recap of the top OOH stories you may have missed, along with colorful commentary from BB. This was a lighter week for our news cycle but we had a couple of stories that should have grabbed your attention. Look for more OOH associations to join coming next week.
1. 3D Ads And Its Success In Video Game Marketing
3D ads are considered “cool” and “premium” by viewers. According to a recent study they can enhance brand favorability. According to the study, they increase a brand’s reputation from the awareness stage through the consideration and conversion stage.
BB’s Take: 3D ads deliver greater impressions, greater recall, higher likelihood to consider, higher brand awareness, stronger lift and greater social engagement. 3D ads are worth the investment. BCN Visuals is your go to provider for OOH 3D.
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2. Will You Be Next? New Lotto Campaign
Though usually a campaign entitled, “Will you be next?” would suggest potential doom and gloom, this campaign that recently launched in the UK instead suggests that viewers could be the next millionaire. The campaign included mirrored special builds with text that read “The next millionaire could be staring you in the face.” Other locations had see-through billboards with text that read for example “the next millionaire could be outside King’s Cross Station.”
BB’s Take: The special OOH creative utilizing mirrors and clear transparent faces is unique and attention getting. It encourage participation around the billboards. We hope to see similar executions. Simple. One of the hallmarks of great outdoor.
3. 3 Reasons Why You Should Join IBOUSA
Different from the other associations that we have covered so far in this series, IBOUSA is not a nonprofit. But, there are compelling reasons to join the organization including its resources, networking potential, and tools.
BB’s Take: You’re an independent billboard owner? IBO is for you. It’s that simple. It’s like subscribing to OOH Today. Our 35,000+ OOH network knows, the opportunity to learn and prosper is great when you subscribe and read OOH Today. Join the IBO.
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