Wildstone expands partnership with Alpha Media Group
World’s largest owner of OOH assets enables prominent Spanish media operator to increase its large-format digital footprint with the addition of 30 panels across prime locations
Wildstone, the leading owner of outdoor media infrastructure globally, has significantly increased the number of panels managed by Alpha Media Group as part of the second stage of its partnership with one of Spain’s most well-known OOH media operators.
The strategic collaboration between the firms, which began earlier this year with the launch of five new DOOH screens across Madrid, Alicante, and Córdoba, aimed to accelerate the digitization of Spain’s OOH market.
Wildstone will now hand over media sales for 30 additional panels across 17 sites, in an arrangement aimed at helping Alpha achieve its goal of increasing its market share in the country’s large-format digital space.
The new deal covers several prime locations, including sites at the main entrances and exits of Madrid and Barcelona, as well as highly trafficked locations in Seville. It will expand Alpha’s overall geographical footprint and visibility in exclusive areas.
Of the 30 new panels, 18 will be digital, with five backlit and seven classic. Under the terms of the agreement, Alpha will manage media sales on those sites for 10 years.
There are also plans to expand the partnership further, with both Wildstone and Alpha looking to increase their revenues and market shares in Spain. Wildstone currently owns and leases out to media operators more than 1,650 outdoor advertising panels across Spain, having entered the market in 2022 via the acquisition of Redext Group.
Carlos Pestaña, Managing Director at Wildstone Spain, said: “We’ve been really pleased with the results of our initial partnership with Alpha and are delighted to build on this collaboration. At Wildstone, our platform enables media operators to expand their portfolios, helping them accelerate growth through access to high-quality large-format roadside media assets.”
Sergi López, CEO at Alpha Media Group, said: “This alliance combines Wildstone’s international experience in the development and management of digital outdoor advertising assets with our strategic vision for the Spanish market, enhancing our ability to offer brands unique spaces in key locations that truly enhance their presence and positioning in the most relevant environments.
“These new sites represent a very important step in the evolution of Alpha Media Group, putting it firmly on the path to achieving its goal of setting a benchmark for quality within the digital out-of-home medium in Spain. We look forward to building further on our relationship with Wildstone in future.”
About Wildstone
Wildstone is the world’s largest owner of outdoor media infrastructure. The company’s portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in various formats, classic billboards, and super-premium digital sites. Wildstone buys and rents property sites for outdoor advertising across the UK, Europe, and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations.
Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitize sites. This collaboration enables media owners to accelerate growth, boost revenue, and concentrate on their core business of selling OOH advertising. Wildstone is shaping the future of outdoor advertising through the digitization of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim, and high-performing. For more information, please visit www.wildstone.co.uk
- Advertisement -
