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Who is Spending in OOH —Phoenix—

Geopath Market Spotlight

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Geopath Market Spotlight — Phoenix DMA

GeekOUT Fast Fact Friday

As previously announced, Geopath has compiled OOH advertising spend data for Q1 of 2021 sourced from Kantar, as well as DMA infographics for all 200+ DMA across the country. These insights, along with many more, are available to Geopath members within the GeekOUT Library.

For today’s GeekOUT Fast Fact, let’s take a look into some of these data points and check out a market we last touched on in August of 2020 and the eleventh largest DMA in the country, Phoenix.

First, let’s look at who is spending in OOH within the DMA for Q1 of 2021. See below for the top spenders for January through March of this year.

To begin, let’s discuss Geico, which holds the first position on the Q1 top ten OOH spender list for Phenix. According to Kantar 2020 spend data, Geico was the top OOH spender in 2020, and appeared in the top ten for 71 of the top markets. However, as mentioned in a previous Friday Fast Facts, Allstate has now overtaken the top OOH spender across the top DMAs listed in Kantar for Q1. This makes it interesting to note Geico’s consistency in OOH spend within the DMA, and ability outspend their competitor in this market.

In terms of the other eight companies on the list, the list is split between five industries; real estate, government, insurance, financial, and charitable.  Insurance holds four of the spots, while the real estate and financial sectors hold two each. 

With a population of over 5.8 million, and 37% of all commuting trips within the DMA taking 30 minutes or more, it shouldn’t be surprising advertisers are continuing to take advantage of OOH, reaching audiences while they move about their days. According to Geopath Insights, there are over 11,000 OOH frames measured by Geopath within the Phoenix DMA, which generates 1.4 billion impressions each week!

For more insights on the Phoenix DMA, please see below for the new 2021 DMA infographic. DMA infographics for all 200+ markets across the country are available to Geopath members within the GeekOUT library.

These OOH spending reports and DMA Infographics can be accessed by members within the   by using their current Geopath credentials.      


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