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When Thoroughbred Horse Racing and OOH Collide

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Race Horses on Billboard Farms

Never a fan of billboard farms, another image of one pops up on my screen, forcing me to rethink my position. This 5 billboard collection of posters is a natural, depicting the energy and beauty of Thoroughbred racing.

The larger than life images and multiple OOH faces create a sense of thundering action and breathless motion of horses and jockeys. A Lamar Advertising Company website photo

The horse racing facility Keeneland, includes the Keeneland Racecourse, a Thoroughbred horse racing facility, and a sales complex, both in Lexington, Kentucky.    Keeneland was designated a National Historic Landmark in 1986.  Keeneland has hosted the Breeders’ Cup.

Most of the racing scenes of the 2003 movie Seabiscuit were shot at Keeneland. Keeneland was also used in the filming of the 2005 movie Dreamer  and the 2010 movie Secretariat



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