JCDecaux is launching an international OOH campaign, promoting WildAid
Click here for video of Pangolins and other WildAid videos.
A global campaign to end illegal wildlife trade
WildAid, is a global nonprofit organization leading the fight to end the illegal wildlife trade. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too.”
The campaign educates consumers about the devastating impacts of purchasing wildlife products and will will be displayed in more than 10 countries and in 6 languages.
Ads will feature famous charity ambassadors, such as Jackie Chan, Yao Ming, Li Bingbing, Jay Chou, Lang Lang and Angelababy in China, as well as international icons Prince William, David Beckham, Lupita Nyong’o, Maggie Q, and Sir Richard Branson.