Partnership for the Wild

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Mar 14, 2018

WildAid Ambassador Jackie Chan raises awareness for rhino conservation in China.

JCDecaux is launching an international OOH campaign, promoting WildAid

JCDecaux, the number one outdoor advertising company worldwide and the international conservation organization WildAid, are joining to save the world’s most iconic wild animals. Announcing, “Partnership for the Wild” they aim to end the illegal wildlife trade by raising awareness and reducing consumer demand for illicit products like elephant ivory, rhino horn and shark fin soup. educational announcements will be targeting Africa, the US and Asia.

Pangolins are the most trafficked mammal in the world!
Click here for video of Pangolins and other WildAid videos.

A global campaign to end illegal wildlife trade

WildAid, is a global nonprofit organization leading the fight to end the illegal wildlife trade. WildAid is the only group to focus exclusively on reducing demand for illegal wildlife products through public awareness campaigns. With the simple message “When the Buying Stops, the Killing Can Too.”

The campaign educates consumers about the devastating impacts of purchasing wildlife products and will will be displayed in more than 10 countries and in 6 languages.

Ads will feature famous charity ambassadors, such as Jackie Chan, Yao Ming, Li Bingbing, Jay Chou, Lang Lang and Angelababy in China, as well as international icons Prince William, David Beckham, Lupita Nyong’o, Maggie Q, and Sir Richard Branson.