When “It’s Okay To Look” —StreetEasy
New York City Real Estate Rental and Sales Platform —StreetEasy
StreetEasy is an online platform that lists properties for rent or sale in New York City and New Jersey. StreetEasy took to the streets with 30,000 faces and a series of messages which asks questions addressing frustrations of NYC area residents, about finding that ideal place to live.
StreetEasy selected OOH for the answers assuring the target audience “it’s okay to look”.
“In New York City, whether we’re renters or buyers and no matter what borough, it’s a pretty tough search process, and there are a lot of things that are hard and expensive and compromising about it,” Amory Wooden, senior director of marketing at StreetEasy
“It’s Okay To Look.”
The campaign messaging addresses the common frustrations inherent in finding a suitable place to live. OOH formats included street furniture, bus shelters, buses and subway platforms.
“Anyone who’s lived in New York knows that the apartment search can be extra challenging. We wanted StreetEasy’s brand message and campaign to be one that would excite rather than exhaust.”
StreetEasy worked with consultant Karen Phillips on all offline media planning and buying, while handling digital and social media in-house.