Publisher’s note: This for our English Football fans who took one on the chin or should we says shins, Sunday, in the European Championship Final UEFA Euro 2024. Spain topped England 2-1 in the match held in Berlin. For you non-fans, this is a huge game for the entire European continent and some. I suspect a number of people from either country did not made it to work yesterday. Congrats to ‘the Red or “La roja“. The snack brand Walkers, who we reported on previously, No Walkers, No Game – Football Legends Surprise Fans, shared the message via OOH among other media after the game per story below.
No Walkers, No Game
Unfortunately, last night England’s hearts were broken in Berlin as they once again fell at the final hurdle against an inspired Spain team. Walkers today launched a new reactive ad to reflect the way many people will be feeling this morning.
Part of the No Walkers, No Game brand platform the creative will run across DOOH, print and social today; with a media buy in newspapers including The Times, i, Daily Telegraph, Daily Star and Daily Mirror arranged by OMD.
The ad features a heart shaped crisp which is broken into four pieces, also revealing a St George’s Cross – it runs with the message ‘Thank you England. You Did Us Proud.’ It was produced by VCCP’s global content creation studio Girl&Bear.
CAMPAIGN CREDITS
CAMPAIGN TITLE: No Walkers, No Game
CLIENTS: Walkers
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
SENIOR CREATIVE: Matt Allen
SENIOR CREATIVE: Luke Ashton
HEAD OF ACCOUNT MANAGEMENT: Olivia Packshaw
ACCOUNT DIRECTOR: Amirah Hajat
ACCOUNT MANAGER: Lara Tarabey
HEAD OF PLANNING: Ross Cameron
PLANNING DIRECTOR: Rebecca Pinn
PRODUCTION COMPANY: Girl&Bear
AGENCY CREATIVE PRODUCER: Rebecca Hunnybun
INTEGRATED PROJECT DIRECTOR: Brad Willis
SENIOR DESIGNERS: Rob Churcher & Carl Sherry
ARTLAB MANAGER: Dan Datson
ARTWORKER: Lee Forster
DESIGNER: Tegan Barnes
HEAD OF PRODUCTION: Simon Walker
RETOUCHING: Stanley’s Post
MEDIA AGENCY: OMD
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