Vision Australia Partners with QMS to Illuminate Carols by Candlelight Event
85 Year of Carols by Candlelight
by Benny Taubman, OOH TODAY Reporter
This year, Christmas in the Land Down Under will be brighter than ever. Australian OOH giant QMS is partnering with Vision Australia, the country’s not-for-profit leader in blindness-related services, to create a DOOH campaign to promote the 85th anniversary production of a beloved Aussie Christmas tradition – Carols by Candlelight.
“We’re thrilled to be partnering with QMS and it’s great to have their promotional support,” said Ron Hooton, the CEO of Vision Australia. “Together we will reach a wider audience to encourage all Australians to support children who are blind or have low vision and their families. It’s great that QMS are giving back to the community this Christmas.”
In addition to the iconic event’s long history of lifting concert-goers’ holiday spirit with live performances of classic Christmas carols, it also has a remarkable history of supporting children who are blind or have low vision. With QMS’ extensive campaign, which will span Australia’s eastern seaboard, the aim is to sell more tickets and thus raise more funds to support visually impaired children and their families.
“We are honored and humbled to join forces with Vision Australia to support the iconic Candles by Candlelight celebration and the remarkable work Vision Australia does to help children, said Sara Lappage, the COO of QMS. “Now in its 85th year, Carols by Candlelight draws all of Australia together in a celebration of both the Christmas season and the important contribution Vision Australia makes to the nation.”
Tickets to Carols by Candlelight are available now at carolsbycandlelight.com.au and you can donate at givetocarols.com.
About Vision Australia
Vision Australia is a leading provider of blindness related services. We offer a wide range of services, equipment and training so people who are blind or have low vision can live the life they choose. Whether it’s at home, work, school or in the community, our expert staff provide clients across all age groups with skills and tools to help lead active, safe and independent lives.
QMS is a leading digital outdoor media company, providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data. Connecting audiences through multiple touchpoints and customized data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport locations.