VIOOH brings Orange Barrel Media’s US urban inventory to its global programmatic platform
London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States.
The partnership delivers access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions. OBM & IKE Smart City’s network features premium digital spectaculars and interactive digital kiosks across 27 major cities and key neighborhoods.
The outdoor urban panel network delivers 3.8 billion monthly impressions across 20+ markets including Atlanta, Baltimore, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Miami, Minneapolis, New York, Phoenix, Pittsburgh, Raleigh, San Antonio, San Diego, San Francisco, St. Louis, Tampa and West Palm Beach.
The digital spectaculars portfolio contributes over 2.5 billion monthly impressions through high-impact displays positioned across 16 major markets including Atlanta, Baltimore, Boston, Charlotte, Cincinnati, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, New York, Norfolk, Pittsburgh, San Jose and Washington D.C.
With high-visibility placements in urban centers and hard to reach neighborhoods, the partnership creates exceptional opportunities for brands seeking impactful presence across America’s most influential metropolitan hubs.
“OBM & IKE’s extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It’s another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables.”
“Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities,”
“Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities,” said Danielle Williamson, Executive Vice President of Sales at OBM. “VIOOH’s advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America’s most dynamic urban markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across Orange Barrel Media’s comprehensive urban network.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns using programmatic capabilities and data. VIOOH currently trades programmatically in 37 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com
About Orange Barrel Media
Orange Barrel Media (OBM) and IKE Smart City pioneer landmark media and smart city technology to improve lives in cities. OBM has been committed to a community-oriented model of media development since its founding in 2004 and is nationally recognized by cities and real estate owners seeking to implement unique media programs that add to the character of urban places. The company’s ongoing innovations and public benefit contributions have differentiated OBM as a leader in the Out of Home industry. OBM leveraged that expertise in 2015 to develop sister company, IKE Smart City, which is blazing the way in smart city initiatives with its interactive digital kiosk, IKE. OBM + IKE Smart City are currently operating iconic displays in 30 of the top markets nationwide. For more information, visit www.obm.com and ikesmartcity.com.
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