Veridooh Global Expansion with Senior Hires in North America and the UK

Veridooh accelerates global expansion with senior hires
in North America and the UK

New York: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, continues to accelerate its international expansion through four strategic global hires. Across Sales, Operations and Marketing, these new roles bring extensive experience from leading media and technology organizations in North America and the UK to Veridooh’s fast-growing team.

In North America, the company is accelerating its expansion by appointing Drew Weicker as Head of Agencies and Client Partnerships (North America) and Lindsay Leskanic as Account Director.

Weicker brings a track record of over 20 years in digital sales and strategy. He spent nine years at DoubleVerify, where he climbed the ranks to lead North American sales, playing a critical role in taking the company from a growth-stage startup to a successful IPO. When he joined DoubleVerify, online independent verification was in its early stages so his experience of its evolution will be invaluable as he leads the sales function for independent OOH verification at Veridooh. 

Leskanic joins Veridooh with deep roots in the OOH industry and extensive account management experience. During her tenure at Talon, she drove client strategy for major brands across luxury fashion, finance, and CPG, delivering measurable results and turning creative concepts into effective real-world campaigns. 

These appointments come as part of a global recruitment drive. In the UK, but with global remits, the company has appointed Zoe Jones as Marketing Director (fractional) and David Divehall as Operations Director. 

Jones joins Veridooh with over two decades of experience in the media industry. Her previous roles include Marketing & Insight Director at Digital Cinema Media and international Head of Marketing Communications at Clear Channel, before setting up her own fractional marketing agency, The Zoder Collective, in 2021. Divehall joins Veridooh to lead operational launch and service delivery into multiple markets around the world. He spent the last 14 years at Adstream (now Extreme Reach), most recently as Global Operations Director.

Veridooh Co-founder and Co-CEO Mo Moubayed said: “We are in an enviable position where we can attract the best of the best in the media industry. Our mission to grow the OOH industry through increasing trust and buyer confidence attracts those who want to make an impact at scale to an industry they love. I am grateful to be able to work with people who have experience in succeeding in the next stage of our growth.”

Veridooh Head of Agencies and Partnerships (North America), Drew Weicker, said: “After nine years at DoubleVerify, I witnessed first-hand how independent verification drives growth across the entire ecosystem – buyers, sellers, and suppliers alike. I see the exact same trajectory unfolding now in out-of-home. The industry is at an inflection point where certainty isn’t just valuable; it’s essential to building buyer confidence. Veridooh is the clear leader accelerating this shift.”

About Veridooh
Veridooh is the award-winning global leader in independent out-of-home (OOH) verification. With its proprietary SmartCreative™ technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns. Veridooh is the preferred independent verification partner for Omnicom Group and WPP Media in Australia. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader raised Series A funding in 2022 and won several awards, including Platform/Tech Partner of the Year at The Drum Awards 2025. 

Veridooh was founded in 2019 by Mo Moubayed and Jeremy Yang. Headquartered in Sydney, Australia, Veridooh has offices in London and New York. www.veridooh.com