UFC / Kre8’s Outdoor Spectacular
The Super Fight- Daniel Cormier and Stipe Miocic
UFC Fight Week Super Fight Daniel Cormier and Stipe Miocic
Kre8 Media Outdoor Advertising, just posted on the Las Vegas Strip, with a project for the UFC and the UFC Fight Week featuring the super fight between Daniel Cormier and Stipe Miocic.
What Kre8 installed was a larger than life replica of the UFC championship belt that’s 16 feet high and 7 feet wide. Monster proportions for a monster fight. The enormous 3-D belts were custom-built and installed as part of an outdoor ad series promoting UFC 226: MIOCIC vs. CORMIER in UFC’s home town, Las Vegas
Kre8 Media tells us they’re “all OOH enthusiasts and can’t help but get excited when great creative is posted.” The photos provided are outstanding and viewing their video, we have to agree, its impressive work.
You gotta see the 1 minute, 35 second video Check it out here ⇒Building the Belt
The fight occurred last Saturday, July 7. The 39-year-old Daniel Cormier defeated 35-year-old, Stipe Miocic in a first-round KO (4:33). The win placed Cormier in the company of Conor McGregor as the second fighter in UFC history to simultaneously hold two championships in two weight classes.
See the official press release below
UFC chooses Kre8 to show off 16-foot-high, 3-D championship belts
LAS VEGAS – When UFC hosts an event in its home city, it goes huge. And, when it comes to grabbing attention for the upcoming 7th annual UFC International Fight Week™, they turn to the work of Kre8 Media Outdoor Advertising to ensure that they make a gigantic impression.
Ever see a championship belt that’s 16 feet high and seven feet wide? These enormous trophies—in their shining golden glory—will be custom-built and installed as part of an outdoor ad series promoting UFC 226: MIOCIC vs. CORMIER in Las Vegas. The larger-than-life belts will hang from 45-foot-tall ads depicting UFC champions proudly holding them aloft. Fans will recognize the two popular fighters showcased in the ads: UFC heavyweight champion Stipe Miocic and UFC light heavyweight champion Daniel Cormier, who face off at UFC 226: MIOCIC vs. CORMIER on Saturday, July 7 at T-Mobile Arena.
“Everything about UFC is larger than life and premium—the brand, the athletes, the events. This campaign is a perfect fit for us,” UFC Vice President, Global Brand and Creative Heidi Noland said. “Kre8 has given us a powerful way to engage with our fans. These visceral, exciting ads are big and bold—a perfect representation of the UFC brand.”
UFC fans who want to channel their inner champion—and take a great selfie in front of the world’s biggest belts—can see Kre8’s work for a limited time. These titans of the Strip disappear after UFC International Fight Week ends on Sunday, July 8.
With this latest display, Kre8 enhances its reputation as the go-to outdoor advertising for major brands. Earlier this year, Kre8 helped the Vegas Golden Knights generate fan buzz with a high-visibility, playful campaign that showed a massive hockey player smashing an oversized hockey puck into one of the Touchdown Tower pillars.
The Touchdown Towers are six pillars supporting pedestrian bridges over the Strip in areas that can get 60,000 vehicles and 424,000 hours of walking in a single day. Through an agreement with Caesars Entertainment, Kre8 is the sole provider of these ad spaces, which measure 45 feet tall by 21 feet wide. The six towers frame a single intersection on all four sides, giving advertisers the option to capture attention from every direction. This latest space is part of Kre8’s ongoing success in developing ad campaigns that create a lasting impression—standing out from the congested marketing landscapes found in major metropolitan areas.
About Kre8 Media Outdoor Advertising
Kre8 Media Outdoor Advertising is a high-impact advertising company located in Las Vegas, Nevada. With more than 200 employees, Kre8 offers a wide range of advertising products, including mobile billboards, digital mobile billboards, custom mobile build-outs, street team services and live brand ambassadors. For more information, visit www.kre8outdooradvertising.com.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 400 events in 21 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 165 countries and territories to more than 1.1 billion TV households worldwide in 40 different languages. For more information, visit UFC.com.
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