#geekOUT —Friday Fast Facts
Twitter + HBO + OOH – #ForTheThrone
Twitter and HBO are running a joint #OOH campaign in New York, London and Toronto to promote the upcoming final season of Game of Thrones which starts this April. It is a masterful use of social media and OOH.
For the full story on the campaign click link here⇒ Game of Thrones Twitter and HBO OOH Campaign
The fast facts below, provided by Geopath, support the strategy of the worldwide media plan.
HBO viewers are 9% more likely to say they noticed an OOH ad in the last 30 days.
Twitter users are 14% more likely to say that they’ve notice an OOH ad in the last 30 days.
HBO viewers are 17% more likely to use Twitter than the general public.
The #Geopath measured inventory in Times Square has a 147 index among people who have used Twitter in the last 30 days – and is an excellent location for reaching audiences while they have their phones in their hands and are ready to tweet!
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