#geekOUT —Friday Fast Facts
Twitter + HBO + OOH – #ForTheThrone
Twitter and HBO are running a joint #OOH campaign in New York, London and Toronto to promote the upcoming final season of Game of Thrones which starts this April. It is a masterful use of social media and OOH.
For the full story on the campaign click link here⇒ Game of Thrones Twitter and HBO OOH Campaign
The fast facts below, provided by Geopath, support the strategy of the worldwide media plan.
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HBO viewers are 9% more likely to say they noticed an OOH ad in the last 30 days.
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Twitter users are 14% more likely to say that they’ve notice an OOH ad in the last 30 days.
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HBO viewers are 17% more likely to use Twitter than the general public.
The #Geopath measured inventory in Times Square has a 147 index among people who have used Twitter in the last 30 days – and is an excellent location for reaching audiences while they have their phones in their hands and are ready to tweet!
If you want to know more and develope your own fast facts, contact geekout@geopath.org
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