TouchSource & Smartify Transform Commercial Properties

TouchSource and Smartify Media Partner to Transform Commercial Properties with Connected Wayfinding and Digital Media

TouchSource, a leader in digital wayfinding and place-based experiences, and Smartify Media, a premium digital out-of-home (DOOH) and retail media network, have announced a strategic partnership that will help commercial real estate owners digitize their properties through connected wayfinding, digital media, and visitor engagement solutions.

Together, the companies will deliver an integrated platform that combines interactive wayfinding, digital communications, premium media activation, and centralized content management into one connected ecosystem. The partnership enables shopping centers, mixed-use developments, marketplaces, and other commercial destinations to modernize the visitor experience while creating new opportunities to engage audiences, support tenants, and generate advertising and sponsorship revenue.

The combined solution brings together TouchSource’s industry-leading wayfinding technology with Smartify’s national digital out-of-home advertising network. Visitors benefit from intuitive touchscreen directories, responsive web maps, QR-enabled route continuation, and real-time property information that remains consistent across kiosks, websites, and mobile devices. Property owners gain centralized management of maps, tenant information, amenities, messaging, and digital content while extending engagement through premium digital displays and retail media experiences.

By connecting navigation, communications, and paid media into a single experience, the partnership helps transform commercial properties into more connected, data-driven environments that better serve visitors, retailers, advertisers, and ownership groups.

TouchSource’s SparkPX™ platform powers interactive directories, mapping, and content management from a single CMS, enabling property teams to keep tenant listings, maps, amenities, and destination information synchronized across every touchpoint. Smartify extends this platform with premium digital media inventory and monetization capabilities, allowing advertisers and sponsors to engage audiences throughout the shopper journey—from planning a visit online to navigating the property and exploring retail destinations.

“Today’s visitors expect information and navigation to be instantly available, whether they’re on a website, standing at a kiosk, or using their phone,” said Ajay Kapoor, CEO of TouchSource. “By partnering with Smartify, we’re helping property owners deliver a best-in-class connected experience while creating new opportunities to engage visitors with dynamic ads and generate more value for the customer.”

“Commercial real estate is rapidly becoming one of the most valuable digital media environments,” said Joseph Kunigonis, CEO of Smartify Media. “By combining Smartify’s media and monetization platform with TouchSource’s best-in-class wayfinding technology, we’re helping real estate marketplaces create more connected experiences that improve navigation, increase engagement, provide more digital media opportunities and unlock new value for property owners, retailers and advertisers.”

Benefits for Property Owners

• • Digitize commercial properties through integrated wayfinding, digital communications, and premium media experiences
  • Deliver seamless navigation across interactive kiosks, websites, and mobile devices with QR-enabled route continuation and no app required
  • Centralize management of maps, tenant listings, amenities, messaging, and digital content through TouchSource’s SparkPX™ platform
  • Create new advertising, sponsorship, and media revenue opportunities through Smartify’s premium DOOH network and monetization platform
  • Improve shopper engagement while providing retailers with dynamic promotional and communication opportunities
  • Deploy scalable solutions across shopping centers, mixed-use developments, office properties, campuses, and other commercial environments

Customer Quote

“TouchSource and Smartify are two best-in-class solutions coming together to maximize both the customer experience and incremental revenue potential for our clients. Digital engagement is central to how we enhance the tenant and visitor experience today, and uniting wayfinding, digital communications, and media sales into one platform lets us connect with shoppers, support our retailers, and deliver greater value for our property owners,” said Angela Sweeney, Executive Vice President, Marketing Director, JLL Lifestyle Property Management.

TouchSource – Smartify