Top dentsu and Alliance Media Execs at WOO’s Africa Forum
Dawn Rowlands and Greg Benatar
Top dentsu and Alliance Media executives to speak at World Out of Home Organization’s Africa Forum
The World Out of Home Organization has signed up Dawn Rowlands, CEO of dentsu SubSaharan Africa, and Greg Benatar, Managing Director of Alliance Media, for its Africa Forum, WOO’s first in-person Africa event, which will be held in Cape Town from March 11-13 2024.
At dentsu, Rowlands has built a high-performance team from over 30 markets in the region, which has grown from 40 to 1500 people. She is a board member of Loeries Middle East Africa and sits on the dentsu global board for Social Impact.
Benatar is Managing Director of Alliance Media, the largest OOH media owner in the region, with a portfolio of 25,000 billboards in more than 50 countries across the continent. He has played an important part in building OOH in Africa and is focused on bringing innovation, standardization and a common OOH currency to various markets in the region.
In separate presentations, covering African OOH from an agency and media owner’s perspective, Rowlands and Benatar will outline the challenges and unique opportunities facing OOH across the continent, whilst highlighting some of the regional differences in what is a far from homogeneous market. The focus will be on OOH but in the context of the broader media landscape and will look at how best the medium can drive growth and benefit for all, owners, buyers and clients alike.
WOO CMO Richard Saturley says: “We are delighted to have two key players from the buy and sell sides of the industry providing fresh insights from a unique pan-African perspective into the development of OOH in Africa. This will be a landmark event for the medium on the continent.”
For further information on the forum and to register click here
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
- Advertisement -
