They Call Them Crisps. We Call the Chips. Whatever Your Language, Its Universally Great OOH

Walkers and Heinz tease their latest collaboration with OOH

The Brits seem to have an inside track on the Consumer Packaged Goods category, the Holy Grail of advertisers, that we lack in the States. 

What’s going on with our deficiency in the CPG vertical? Are we making the calls directly to the brands? 

Sharing a ‘fun’ and effective new out-of-home work that VCCP has done for Walkers.

Following the buzz of the Lea & Perrins Worcester Sauce flavor crisps, Heinz and Walkers have once again sparked the interest of snack enthusiasts with a creative DOOH and social campaign. This campaign, hinting at the return of an iconic flavor, is a testament to the power of creativity in advertising.

The ads feature the Walkers logo recreated as a crisp with a smear of sauce to signify the latest collaboration. What could they be teasing here?!

The campaign, which is currently running across DOOH and Social, is building anticipation for the big reveal. VCCP advises to ‘stay tuned’ for more!

CREDITS

CAMPAIGN: Walkers x Heinz
CLIENT: Walkers

VCCP
EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
ASSOCIATE CREATIVE DIRECTORS: Chris Willis & Paul Kocur
CREATIVE ARTWORKER: Vladimir Stolyarov
MANAGING PARTNER: Olivia Packshaw
SENIOR ACCOUNT DIRECTOR: Paddy Bolton
ACCOUNT MANAGER: Mollie O’Sullivan
GROUP PLANNING DIRECTOR: Richard Harriford
PLANNING DIRECTOR: Rebecca Pinn
JUNIOR PLANNER: Percy Fagent
GIRL&BEAR
INTEGRATED PROJECT DIRECTOR: Brad Willis
SENIOR INTEGRATED PRODUCER: Rebecca Hunnybun
ARTLAB MANAGER: Dan Datson
RETOUCHING: Stanleys Post

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