Times Square Advertising Report
We are in Times Square for the New York Digital Signage Week. We are staying at the Sheraton on Times Square and attending meetings, events and conferences all located in and around Times Square. OOH is everywhere and most of it, Digital OOH. If you believe Times Square is (as we do) the mother of all OOH, it is like being a kid in a candy store. The sensory overload or the classic definition, the state where our senses are overwhelmed by stimuli where a person is unable to process and respond to all of them, well, that is right where we are at this very hour. Looking out the window from our hotel room this evening, it is OOH on steroids and we love it.
Speaking of sensory, we found this fabulous report by Sensory Interactive. It is something I have never seen before and it is a fascinating report covering just about everything one would like to know about advertising in Times Square (TS). The report lists the leaders in a range of data including occupancy, ad categories, OOH companies, number of displays, square footage and brands. The focus is all OOH in TS.
Sensory Interactive was kind to allow us to publish it below. We hope you enjoy.