The ‘POSSIBLE’ Conference — Kroger, GroupM, Amazon Prime Video, Eletromidia to Speak at DPAA
sessions and speakers LatamDOOH event
Kroger, GroupM, Amazon Prime Video, Eletromidia to Speak at DPAA Sessions at Celebrity Packed POSSIBLE Conference, April 17 – 19, Miami
NEW YORK – April 10, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its sessions and speakers for all its events around the POSSIBLE Conference to be held in Miami, April 17 to 19.
POSSIBLE is being called the Davos of marketing with celebrity keynotes from LL Cool Jay, Jon Bon Jovi; business leaders Elon Musk, Sir Martin Sorrell; and key brands Campbell Soup, MLB, Albertsons, AT&T, Walmart, etc. DPAA members receive a 25% discount on all levels of passes to the event, please contact your DPAA representative for details.
DPAA will open POSSIBLE with its LatamDOOH event featuring leading speakers from the region speaking to the globalization and digitization of the Out of Home medium. This session will begin at 4pm on April 17. The session is open to DPAA members, brands and agencies, you can register here. The session is sponsored by Hivestack.
Speakers include:
- Rubén Gómez, Director of Business, Data, and Intelligence, GroupM
- João Ferraz de Mesquita, Brazil Country Manager, Amazon Prime Video
- Claudia Damas, CEO & Partner, Altermark
- Lucio Schneider, Chief Marketing Officer, Eletromidia
- Hector Gonzalez, Chief Revenue Officer, US & LATAM, Hivestack
In addition, DPAA CEO Barry Frey and Kroger Media Director Kay Vizon will address the topic of Omnivideo, video platforms outside the home and at retail that address today’s changing video consumption patterns, on April 18 at 4:20pm as part of the POSSIBLE agenda.
“We are excited to bring DPAA Global to Miami this year,” said Barry Frey, President & CEO, DPAA. “Our sessions will feature the best and leading edge speakers from brands, agencies, media and ad tech.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
- Advertisement -
