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The OOH Industry’s Insider Proof, OOH Works!

OAAA Big Move —Case Studies No Longer Exclusive to OAAA Members Only

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Navy Pier Case Study Photo

OAAA Big Move —Case Studies No Longer Exclusive to OAAA Members Only!

The OOH Industry’s Insider Proof, OOH Works


Yesterday, OOH Today’s 21st Podcast titled, Attack 2020 — Resolutions & Recommends for OOH, OOH Today OOH Expert Board Room Member Bob Wolfe, President of Outselling, suggested as a New Year’s Resolutions and Initiatives, the OAAA “commit to more case studies” making them available to everyone. We asked Stephen J. Freitas, OAAA, Chief Marketing Officer, for a link to the case studies to share with our readers and the Industry. 

Stephen Freitas, generously provided OOH Today with a link to the OAAA OOH Effectiveness Case Studies.

Link to OAAA Effectiveness Case Studies click here⇒  OAAA Effectiveness Case Studies.

That is just the half of it. The beauty and extent of their generosity goes further, as Stephen Frietas tells us, as of yesterday, they no longer are keeping “the effectiveness case studies behind a member wall.”  OAAA has made them available to anyone!  What a great way to celebrate the New Year!  Thank you Stephen and OAAA President and CEO, Anna Bager!


Freitas goes on to share, “there are currently 370 case studies on the OAAA website. We update and replace them regularly. We added 119 new case studies in 2019. We do make an effort to collect new case studies all year long and encourage our members and agencies to provide them to us. We are also building an attribution case study library for benchmarking.”

1850 M Street NW, Suite 1040
Washington, DC 20036
202.833.5566 Phone

Stephen Freitas email: sfreitas@oaaa.org





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