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The OOH Buck Does Not Stop At Impressions

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Sponsored by Wrapify 

Reach, Convert and Measure with Moving Out of Home

The out of home buck no longer has to stop at impressions. In fact, Wrapify and Reveal Mobile partnered to standardize measurement that our mutual clients use to track website conversions, app downloads, and even retail footfall — all from not-so-traditional OOH media.
We’ll be talking all about it during our expert panel discussion led by Wrapify’s VP of Marketing, Valerie Carboni. She will be joined by:
  • Wayne Partello, Co-founder of CUENTO Marketing, and former CMO of the San Diego Padres, sharing how he leverages data and analytics along with storytelling for brand building
  • Dan Dillon, CMO at Reveal Mobile, discussing OOH exposure and conversion measurement methods
  • Amy Boisvert, Director of Ad Ops at Wrapify, showing how she uses Reveal’s data to run attribution reports for brand campaigns

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