The OOH Buck Does Not Stop At Impressions
Sponsored by Wrapify
Reach, Convert and Measure with Moving Out of Home
- Wayne Partello, Co-founder of CUENTO Marketing, and former CMO of the San Diego Padres, sharing how he leverages data and analytics along with storytelling for brand building
- Dan Dillon, CMO at Reveal Mobile, discussing OOH exposure and conversion measurement methods
- Amy Boisvert, Director of Ad Ops at Wrapify, showing how she uses Reveal’s data to run attribution reports for brand campaigns
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