THE LED Acquires Invian and Prepares for Expansion Into Latin America
With the acquisition, THE LED expands into LATAM and strengthens its ability to deliver comprehensive solutions to its clients.
THE LED, a Brazilian leader in LED panel solutions, announces its merger with INVIAN, a leading provider of integrated technological systems for the OOH, Retail Media, and Digital Signage markets in Latin America. This transaction creates a unique operation with an estimated additional valuation of R$ 100 million by the end of 2026.
Aiming to expand and accelerate the growth of OOH, Digital Signage, and Retail Media in Latin America, this strategic merger combines THE LED’s expertise in digital infrastructure and hardware with INVIAN’s advanced technological solutions. Together, they aim to meet the growing demand for digitalization and innovation in indoor and outdoor media networks.
With this merger, INVIAN’s cutting-edge systems, already serving the world’s leading players, will now be part of THE LED’s portfolio. This creates a comprehensive platform encompassing campaign management, ad automation, monitoring, task and activity management, automated checking, and the other 12 proprietary systems developed by INVIAN.
This 360° model, unique in Latin America, spans the distribution, control, and monitoring of traditional, digital, and urban furniture inventory, as well as the programmatic management and execution of campaigns. It maximizes the value of infrastructures and enhances monetization opportunities for clients.
The merger represents a critical strategic step for both companies, which will continue as providers of systems and infrastructure for major OOH operations in Latin America, excluding direct participation in media commercialization.
This operation allows both companies to maintain their commitment to delivering high-quality, cutting-edge solutions, driving the accelerated digitalization of their clients’ inventories, and expanding the reach of digital media in the region.
Richard Albanesi, founder and CEO of THE LED, highlights that this union of expertise marks an important milestone in the company’s business journey, driving significant strategic and operational growth in the Latin American digital media market. “For this new and exciting challenge, we welcome Kelson Schmitt, Founder of INVIAN, as the CEO of the operation and a new partner of THE LED, along with his other executives. The operation also reinforces our strategic objective to invest in organic and sustainable growth, adding new synergistic solutions and technologies to our business to maintain our leadership and offer the market the most modern and effective products and services in digital visual communication processes,” adds Albanesi.
According to Kelson Schmitt, the merger adds even more value to the companies’ portfolios, integrating INVIAN’s advanced campaign management and digital monitoring platforms with THE LED’s expertise in infrastructure, hardware, and services. “This way, our clients will have access to the most advanced solutions in the market, with flexible options for hardware leasing, sales, and partnerships, reinforcing our commitment to delivering a robust and integrated digital experience that strengthens our commercial partners’ position in a dynamic and rapidly expanding market,” concludes Schmitt.
About THE LED
With 14 years of solid market presence, THE LED is a leader in digital infrastructure and hardware solutions, specializing in Digital Signage, Retail Media, and Out-of-Home (OOH) sectors. It provides high-quality LED displays and panels known for their durability and cutting-edge technology. The company stands out by offering flexible options for hardware leasing, sales, and partnerships, alongside comprehensive services including installation, maintenance, and parts replacement. http://www.theled.com.br
About INVIAN
INVIAN is a leader in integrated technological systems for the OOH, Retail Media, and Digital Signage markets in Latin America, recognized for its innovation and efficiency. Its systems are deployed on over 100,000 advertising faces, providing comprehensive solutions for campaign management, automation, monitoring, inventory control, and programmatic campaign management. Serving the world’s top players, INVIAN offers a 360° platform with 12 proprietary systems developed in-house. It integrates cutting-edge technology to maximize the efficiency and monetization of clients’ networks, solidifying its position as a reference in the sector and driving the digitalization of operations across Latin America. www.invian.net
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