Burger King Scheme Sends Customers to McDonald’s for a
One Cent Whopper
If you think geofencing is boring and just about data, then you don’t know your elbow from your direct-to-mobile. Plain and simple, you have not been clever in your use of it. Let’s get knowledgeable together.
If you think geofencing is boring and just about data, then you don’t know your elbow from your direct-to-mobile..
Burger King engages the market near McDonald’s restaurant locations. FCB NYC, created the campaign of a 1 cent Whopper sale for client, Burger King. Called the ‘Whopper Detour,’ it’s brilliantly simple. When a potential burger customer gets within 600 feet of a McDonald’s restaurant, they can order a Whopper for a penny on the BK app. Upon placing the order via the app, they are “detoured” away from the McDonald’s and directed to the nearest Burger King restaurant for pickup. BK uses geofencing to make a penny Whopper reality, but only to those within 600 feet of a McDonald’s. Drive-Through?
This is a clever use of geofencing.
And yes Alice, it is Out of Home.(#OOH)
What we don’t know, is if they used OOH to encourage downloading the BK app and making people aware of the opportunity. Another reason why OOH is a natural for mobile.