Craig Benner, CEO of Accretive Media gives a presentation on the importance of Out of Home measurement in growing spend during one of DPAA’s Research and Tech Series.
Benner postulates, “Measurement drives behavior, behavior drives results, results drive spend” (for OOH).
Craig tells us, “Bill, there is some good stuff in here. If you’re bullish on the future of out-of-home and also like data and measurement, take a listen! I think you’ll enjoy it; it may piss some people off, which is my specialty.” Here is Craig Benner with DPAA’s President and CEO, Barry Frey —28 minute video worth the listen.
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