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Tech & Research

The importance of OOH measurement in growing spend —the video you’ll want to view

By OOH TODAY believes all voices, not just the loudest, must be heard
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Craig Benner, CEO of Accretive Media gives a presentation on the importance of Out of Home measurement in growing spend during one of DPAA’s Research and Tech Series. 

Benner postulates, “Measurement drives behavior, behavior drives results, results drive spend” (for OOH). 

Craig tells us, “Bill, there is some good stuff in here. If you’re bullish on the future of out-of-home and also like data and measurement, take a listen! I think you’ll enjoy it; it may piss some people off, which is my specialty.” Here is Craig Benner with DPAA’s President and CEO, Barry Frey —28 minute video worth the listen.

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OOH TODAY believes all voices, not just the loudest, must be heard 6181 posts 671 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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