Direct to Consumer Opportunities —The Clorox Company —Jackson Jeyanayagam, VP, GM, DTC
A Preview of the DPAA Video Everywhere Summit –
A Preview of the DPAA Video Everywhere Summit – Jackson Jeyanayagam, VP, GM, DTC,
The Clorox Company
DTC has always been a important part of the omnichannel mix. The last 18 months have accelerated and scaled up the need for all brands to have a tight DTC strategy. From creative messaging and tone, to analytics and platforms, in this presentation Direct to Consumer – the opportunities and challenges facing all brands, hear how Clorox engages with consumers directly and the media they use to make the connections as well as the challenges they – along with most brands – face in scaling.
Jeyanayagam is currently Vice President and General Manager of the Direct-to-Consumer businesses at The Clorox Company which includes full P&L responsibilities, including supply chain; & fulfillment; engineering; product; R&D; growth marketing; and analytics & data science. He was previously CMO for e-commerce at start up Boxed and head of digital at Chipotle. Register for the DPAA Video Everywhere Summit at https://videoeverywheresummit.com/
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