The Changing of the Guards: A New Generation Takes the Reins —Vice Media’s Chief Brand Officer, Spencer Baim
A Preview of the DPAA Video Everywhere Summit –
A Preview of the DPAA Video Everywhere Summit, Spencer Baim, Chief Brand Officer
After 17 years at the VICE MEDIA GROUP, Spencer will muse on how the big generational shift from Millennials to Generation Z has shifted the world, branding and marketing, and then how Covid 19 uprooted everything once again. Examples of innovative VICE OOH campaigns will be shown in his presentation entitled The Changing of the Guards: A New Generation Takes the Reins. Baim is the chief brand officer for Vice Media and founder of Vice’s creative agency. He has helped steer the company to become the most successful youth media company. He oversees strategy for a number of their properties and works with major brands such as AT&T, Intel, A-B InBev, GE, K Swiss, H&M and more. He’s held positions at Fall and Mad Dogs and Englishmen. Register for the DPAA Video Everywhere Summit at https://videoeverywheresummit.com/
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