The Best Billboard I Saw Today

Aperol lit up London in bold orange, challenging the winter chill with the cheeky message: “White Christmases are overrated.” From LED-lit double-decker buses and Elizabeth Line takeovers to a full Oxford Circus takeover, the campaign delivered a dazzling seasonal glow and unforgettable reach. With Aperol, the Christmas spirit never ends—every hour is aperitivo hour in a brighter, bolder winter.