Talon Head of Effectiveness Emily Alcorn joins speaker line-up for Milan Europe Forum
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization’s first in-person Europe Regional Forum. The Forum will be held in Milan from November 4-6.
Alcorn’s theme is Effectiveness, Econometrics and Out of Home. In it she will explore how measuring the effectiveness of OOH advertising differs from other media channels and how the nuances of OOH planning present challenges with unified measurement models such as Media/Marketing Mix Modelling (MMM.)WOO CMO Richard Saturley says: “Talon and its sister operation Grand Visual are at the cutting edge of the way technology and new ways of measurement are transforming the effectiveness of OOH.
“There could be no better guide than Emily to a challenging future for the industry but one which promises big rewards if we can better promote the effectiveness advantages of OOH against rival media.”
Ströer Co-CEO Christian Schmalzl and WOO favourite Dino Burbidge have already been announced as speakers and WOO will be revealing more speakers in the coming weeks.
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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