Talon Sharpens OOH Team
Talon appoints Barry Cupples as Global CEO
Talon, the independent Out of Home (#OOH) specialist agency, is excited to announce the appointment of Barry Cupples, formerly Global Investment CEO with Omnicom Media Group, to the role of Global CEO. The move strengthens Talon’s senior management team as the company continues to grow at a prodigious pace.
After six years of outstanding growth and success in the UK, Talon is embarking on a program that will transport its award-winning OOH planning and buying skill set into global markets. This comes with the full backing of major stakeholders Mayfair Equity Partners, who invested in the business in 2017 and have helped transform the business through investment in data, technology, automation and people.
Cupples previously spent 25 years at Omnicom Media Group and held roles including CEO Asia-Pacific, CEO Eastern Europe and Global Investment CEO. He brings extensive and multiple media and management experience at a global level and working across a multi-billion dollar client investment portfolio.
He will lead the establishment of Talon’s offering on a global basis and bring his knowledge and experience to bear as Talon implements intelligent platforms to allow the Out of Home channel to communicate with the foremost potency and efficiency. The appointment builds on other recent hires including the appointment of Josko Grljevic as Chief Transformation Officer in July 2018, as we continue to invest in new technologies designed to grow the OOH market for all stakeholders. Cupples will work alongside founder and shareholder Eric Newnham and Talon’s management shareholders – Managing Directors Frank Bryant and James Copley – together with the rest of the senior management team.
Eric Newnham comments on the appointment: “Bringing in someone of Barry’s caliber and experience is an absolutely ideal appointment for us to add real strength to our management team in this crucial next phase, as we bring technology expertise and global expansion together to truly transform our Out of Home business.”
Barry Cupples added: “I am really happy to be joining Talon at a time when we can give real focus to growth and expansion into new markets, as well as credible aspirations to enhance the brilliant service they already provide. For me this is the continuation of an exciting journey and I’m excited to be joining such a dynamic business.”