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Tailor Fit Billboards Keep Attention on the Ads

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A message from Circle Graphics

 

Tailor Fit Billboards Keep Attention on the Ads

Baggy handmade PE posters are embarrassing for advertisers and billboard operators.

 

Advertisers work hard on the creative for their out-of-home advertisements. Simple, clear messages are best. Details in the colors, layout and font size matter. So does the quality of the printed and installed creative.

Unfortunately, too many printers worry only about the print quality, leaving it to the installers to make it fit snug. They are passing off responsibility because it is too complicated or expensive to solve the installation challenge during manufacturing.

Circle Graphics views it differently. Each PE poster printed is run through a proprietary piece of equipment that tensions, heat wields, measures, cuts and quality checks the piece. Named Big Blue due to its massive size and signature color, this machine can process over 1,000 PE posters each day. It cost millions of dollars to engineer and Circle Graphics built two of them. Together, they offer more capacity than the entire industry demands, allowing orders to ship within 3 days after proof approval all year long.

 

“We take pride in our work,” says Rod Rackley, Circle Graphics OOH President. “That means we commit to producing the highest quality product from the moment artwork enters our system to the day a display is replaced. And because we invested in our systems, our prices are extremely competitive.”
Innovation in out-of-home advertising is a foundation of Circle Graphics. They invented the cable and clip posting system that is a standard in the industry. And with Big Blue, they developed a machine that avoids the errors common in handmade systems.

A commitment to quality, innovation and service. That’s just a few ways that Circle Graphics has its customers – and billboards – covered.

A message from Circle Graphics

 

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