we are on track to reach or exceed pre-pandemic spend in 2022
Ranked in order of OOH spending, the top 10 advertisers in 2021 were
Those brands increasing their OOH spend at least ten-fold included
we grossly under-price our product
comparing it to other industries and American cultural touch-points.
it takes us back to the question; Is OOH innovative enough to drive double digit growth?
could bring the Industry to the yearly revenue growth (8 to 10%)
OOH doesn’t get the respect or the share of ad budget that it deserves. The undervaluation of OOH is a problem. A…