Milestone Reached —One-Billion Miles Measured
answer the question —how effective are ads on vehicles?
StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company and the moving out-of-home (MOOH) industry.
It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, how effective are advertisements placed on vehicles? This goal was met with enthusiasm by the MOOH industry, and we were off to the races developing more robust tools for media operators.
Four years later, we’ve grown to measure 40,000 vehicles in over 40 cities in 10 different countries. Bikes, cars, taxis, box trucks, mobile-billboards, semi-trailers, trolleys, transit buses and more – we’ve just about measured anything that moves.
We’re humbled to serve our outstanding operators, and we’re hard at work creating technology solutions that help move outdoor advertising forward with more actionable insights.
Here’s to billions more.
Founded in 2018, StreetMetrics specializes in measuring Moving Out-of-Home (MOOH) media. The company currently measures moving media in 30 of the top 35 DMAs across the US, and internationally across Canada, Australia, Europe, and Central Asia. StreetMetrics is committed to bridging the gap between the physical and digital worlds for MOOH marketers.
Help us Help You by keeping the only Independent Voice for OOH. ⇒Subscribe to OOH Today