StackAdapt’s Power of DOOH as B2B marketing
The Power of DOOH Through New Year’s Eve Times Square Ball Drop and CES Activations
StackAdapt Showcases the Power of DOOH Through New Year’s Eve Times Square Ball Drop and CES Activations
StackAdapt recently took a bold approach to B2B marketing by using its platform to plan and orchestrate DOOH campaigns in Times Square during New Year’s Eve and across various high-impact placements at CES, targeting one of the hardest audiences to impress, marketers themselves.
Designed to reach marketers and industry decision-makers in high-traffic, high-attention environments, the activations treated DOOH as the anchor of the media strategy rather than a supporting tactic. The campaigns were planned using StackAdapt’s platform and executed through direct relationships with media partners, integrating DOOH into a broader omnichannel approach to show how out-of-home media fits into modern, measurable advertising strategies.
“We hold ourselves to the same standard we set for our clients,” said Ryan Nelsen, Chief Marketing Officer at StackAdapt. “By using our own platform to plan and activate these placements, we can see firsthand how DOOH performs as a core channel, not just an add-on. It’s a reminder that when used strategically, DOOH can anchor a much broader media strategy.”
…when used strategically, DOOH can anchor a much broader media strategy.
The placements reflect the continued evolution of DOOH from static brand presence to a dynamic, programmable medium. In Times Square and across various screens at CES, the creative was designed for real-world visibility, contextual relevance, and impact at scale.
For the DOOH industry, the campaign illustrates how B2B brands can use public-facing media to build credibility, create shared experiences, and stand out in moments when audiences are oversaturated with digital messaging.
Why it matters:
- Reinforces DOOH as a primary, not secondary, media channel
- Highlights the role of large-format placements in high-impact environments
- Shows how DOOH integrates into omnichannel advertising strategies
About StackAdapt
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.
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