Serving Expanded OOH Australian Open Integration
Out of Home partnership with Tennis Australia
oOh!media serves up expanded Out of Home Australian Open integration
Sydney – oOh!media will bring the excitement of next year’s Australian Open to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike.
oOh! is offering advertisers deeper brand integration opportunities by blending their creative with Australian Open visuals and live tournament updates, launching fresh creative templates for brands to seamlessly integrate their messages with Australian Open content.
With full placement exclusivity, providing genuine utility to tennis fans while showcasing commercial messages in brand-safe environments, oOh! will keep fans up-to-date with pre-game fixtures, live score updates and final match scores, as well as highlighting the best action from the tournament.
oOh! is also expanding the reach of the Australian Open across its digital national Out of Home network, allowing tennis fans to engage at more locations and at more touch points throughout the country. This includes oOh!’s Office, Fly, Street, Road, and Retail environments.
oOh! will introduce the Australian Open to brand new commuter environments in Sydney, including key locations such as the recently launched Woollahra Council – Australia’s most affluent local government area, Sydney Metro, and the Martin Place Retail precinct. These new placements offer brands unprecedented access to buy across multiple audiences at scale and across multiple high-traffic areas.
Chris Freel, oOh! group director, sales said: “oOh! is excited to partner with Tennis Australia. We know that millions of Australians love the Australian Open and we can’t wait to bring more moments from this iconic event to the masses across the nation, delivering unmissable brand experiences and giving real value to tennis fans. With our new creative templates and expanded network, we’re helping brands build fame in new and innovative ways. This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events.”
oOh! signed an exclusive multi-year Out of Home partnership with Tennis Australia in 2023 to serve up all the action from the Australian Open. At this year’s event more than one million fans attended the two-week tournament, injecting $482 million into the Melbourne hospitality and tourism sector, with more than 1.5 million passengers moving through Melbourne Airport over its two weeks.
About oOh!media
oOh!media is the #1 Out of Home company in Australia and New Zealand. We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. We have over 35,000 assets across our national digital and classic network that reaches over 98% of metro Australians and 72% of metro New Zealanders every week. From humble beginnings in 1989, we’ve grown into the #1 Out of Home company in Australia and New Zealand. Listed on the ASX, with annual revenues of $634m in 2023, we employ over 900 people who all proudly live our purpose. Find out more at oohmedia.com.au
- Advertisement -
