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SellerCrowd —Hundreds of OOH Sellers Sharing OOH Insider info about Advertisers and Agencies.

L'Oreal USA —CA Lotto —LIV Golf

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The California Lottery on Marquee Media

SellerCrowd is an anonymous community for media salespeople
Hundreds of OOH sellers gather on SellerCrowd to share inside info about advertisers and agencies

Discover some of the hottest topics being discussed by the crowd here…

Worth It
L’Oreal USA is getting an agency makeover in 2023. Omnicom Media Group was chosen as the U.S. media agency of record starting in April. OMG will be creating a “bespoke” unit to handle the new business. Wavemaker is the incumbent agency in the US, and will continue its global relationship with L’Oreal across 20+ other markets. Full Thread Here>>> 

Gotta Play to Win
@Formats Foam indicates there’s a pending RFP out for CA Lotto Q1/Q2 for OOH, which sellers also confirm has a hold request. Full Thread Here>>>

Let’s Build a List
Anyone know of any independent agencies that are dipping their toe into OOH buying? Either programmatic DOOH or traditional (offline) OOH? Full Thread Here>>>

Final Q4 Opportunities?
Anyone seeing last minute Q4 opportunities coming at them this week or is it pretty silent out there? Full Thread Here>>>

Hitting the Stalling Lane
There’s a ton of time and effort that sellers put forth into client outreach and moving a prospective client through the sales cycle. For this week’s ‘Poll of the Week’ we asked about that effort, and the scenario of when things are going well with the client i.e. the conversation, interest in your product, and you’re about to close the deal; but the person you’ve been dealing with suddenly disappears and leaves for another place of employment. Have any of your deals stalled this year due to the key contact leaving the client? If so, what percentage of them have? Cast your vote. Full Thread Here>>>

Do You Know?
Does anyone know which agency DKNY comes out of? Full Thread Here>>>
Can anyone share DOOH agency contact info for Starbucks? Full Thread Here>>>
Anyone have the contact for the LIV Golf events media buyer? Full Thread Here>>>
Does January Digital buy OOH? Full Thread Here>>>

SellerCrowd’s community of thousands of veteran ad sellers has been working together to share breaking news about brands and agencies since 2011. New to SellerCrowd? Sign up at SellerCrowd.com

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