Screenverse and Broadsign Collaborate to Premium DOOH Inventory in the U.S.
Integration of largest DOOH network
Screenverse and Broadsign Collaborate to Expand Access to Premium DOOH Inventory in the U.S.
Integration of largest DOOH network with leading supply-side platform to provide a seamless DOOH transaction experience for omnichannel buyers and agencies
New York, NY, – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the world, today announced that its premium inventory is now available on Broadsign’s global supply-side platform(SSP). The integration provides a seamless experience for omnichannel and OOH specialty media buyers and agencies using any of more than 35 demand-side platforms integrated with the Broadsign SSP to connect with key audiences through multiple touchpoints.
With Screenverse’s 30+ venue types and almost 100,000 digital screens (billboards, urban panels, gas stations, hospitals, elevators, and more) now available on the Broadsign SSP—a centralized platform that offers essential tools such as planning resources, filters, multi-channel publishers, and audience data—advertisers can effortlessly activate multi-network PMP deals with just a few clicks.
“Broadsign has long been a leader in digital signage and DOOH technology, making this integration a natural step for us,” shares David Weinfeld, Co-Founder and CEO at Screenverse. “Their dedication to advancing the programmatic DOOH ecosystem aligns perfectly with our mission to empower our network partners. To fully optimize programmatic monetization opportunities, it’s essential that we extend our partners’ inventory to all key DOOH marketplaces. By integrating Screenverse’s full network portfolio into the Broadsign SSP, we are laying the foundation for a collaborative future focused on driving mutual success and pushing the industry forward.”
Connected to over 35 omnichannel and DOOH demand-side platforms (DSPs)—Broadsign’s SSP will also empower Screenverse’s 18 network partners to attract new advertisers and expand their programmatic revenue.
“Demand for programmatic DOOH among media buyers and agencies is growing and access to more premium inventory like that Screenverse offers will be vital to meeting that demand. This integration gives buyers who want to take advantage of the full-funnel power of DOOH more inventory options, whether implementing omnichannel strategies comprising DOOH or standalone DOOH campaigns,” shared John Dolan, VP, Global Head of Media Sales and Service, Broadsign. “It’s been a pleasure working with Screenverse on the integration, and we’re thrilled to have collaborated to bring it to market.”
Furthermore, by combining its expansive network and programmatic capabilities with Broadsign’s industry-leading technology, Screenverse aims to bridge the gap between DOOH and other channels such as digital video and CTV – and ultimately drive growth and innovation within the OOH industry.
About Screenverse
Screenverse, established in 2020, is a prominent company in the Digital Out-of-Home (DOOH) space, facilitating connections between brands and highly valuable target audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. For more information, visit https://screenversemedia.com.
About Broadsign
Broadsign empowers media owners, agencies, and brands to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 1.5 million static and digital signs along roadways and in airports, shopping malls, retailers, health clinics, transit systems, electric vehicle charging stations, and more run on Broadsign, reaching audiences at multiple touchpoints throughout the consumer journey. The Broadsign Platform helps media owners streamline business operations and maximize revenue opportunities while enabling marketers and agencies to more easily plan and execute dynamic OOH campaigns that resonate with audiences. https://broadsign.com
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