RISE Wisconsin Launches Billboard Campaign Donated by Adams Outdoor Advertising
RISE Wisconsin’s Collaborate Campaign was launched on May 20 with a Live Billboard Installation at 2836 South Stoughton Road.
Madison, WI – RISE is one of the largest providers of early childhood development and education, crisis respite care, and mental health services for children and families in Dane County, serving more than 2,400 children, young adults, and families annually. Like most in the nonprofit sector, RISE has lacked the financial and human resources needed to mount a comprehensive communication and marketing strategy. They rely primarily on social media, outreach fairs and other in-person presenting and events to get the message about their services out to the community. Because there is a rising demand for the types of services RISE provides, greater visibility in the community would enable more people to become aware of and utilize their services, as well as help build a network of donors and volunteers to further RISE’s mission.
RISE Wisconsin was selected from a pool of applicants to participate in the Adams Outdoor Collaborate Program for 2025. The program donates year-long professional advertising campaigns, including design services and professional billboard installation, for the chosen nonprofits. For additional information, please visit https://www.adamscollaboratewi.com .
Maggie Waid, Director of Development for Rise Wisconsin, had this to say about the campaign: “We’re incredibly grateful to be selected for the Adams Collaborate grant. This generous support will bring meaningful visibility to our organization and help amplify the work we do in the Dane County community. As we observe Mental Health Awareness Month in May, this recognition feels especially impactful—it shines a light on the importance of mental health and the need for continued support and understanding for children, individuals, and families. We’re excited for the opportunities this partnership creates and look forward to the impact we can make together. Thank you to the Adams team for believing in our mission and investing in our future.”
About Adams Outdoor Advertising
Adams Outdoor Advertising (“Adams”) is a privately owned company offering out-of-home and online media solutions. Adams offers unique and award-winning creative, audience-based multi-media sales expertise, and a people-first approach to client service. Adams boldly proclaims its mission of reinventing the medium known as outdoor by proving it to be more relevant and powerful than anyone has yet to imagine. By maintaining strong member relations with industry leaders such as Geopath and the OAAA, Adams employs data-driven media proficiency that raises the standard for out-of-home. For more information, please visit www.adamsoutdoor.com.
Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
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