QMS expands Sydney network with renewed M2 Motorway partnership
Leading digital outdoor company QMS has announced the renewal and expansion of its exclusive advertising license for Sydney’s M2 Motorway, which sees an additional seven digital panels added along the motorway, after striking a new agreement with advertising infrastructure developer Manboom.
The new contract enables QMS to expand its offering along the entire stretch of Sydney’s key north-west traffic corridor, with new locations being developed throughout 2025, further enhancing QMS’s reach in NSW and digital network capabilities.
The renewed agreement maintains QMS’ exclusive presence along the M2 Motorway, with several new prime locations already live, including Macquarie Park (Lane Cove Road), Beecroft (Murray Farm Road), Winston Hills (Ixion Street) and Baulkham Hills (Cropley Drive and Windsor Road), with a further two new digital locations coming online shortly at Eden Gardens and Cheltenham.
QMS Chief Operating Officer, Sara Lappage, said: “Securing another long-term renewal for the M2 Motorway highlights our ongoing commitment to delivering industry-leading digital out of home solutions for our clients.
“This exclusive license allows us to provide brands with even more opportunities to deliver impactful and engaging communication along one of Sydney’s must-have commuter corridors.
“Our recent tender wins for Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC, coupled with the City of Sydney digital street furniture network, means that in 2025, QMS has a commanding portfolio of premium OOH assets across Sydney, delivering attention, impact and influence for brands,” she said.
QMS is a leading digital outdoor media company, providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology, creativity and data. Connecting audiences through multiple touchpoints and customized data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport locations. QMS is proud to be the official outdoor media partner of the Australian Teams for the Milano Cortina 2026 Olympic and Paralympic Winter Games. This multi-year partnership will see QMS and the Australian Olympic Committee and Paralympics Australia work hand in hand as we engage, inspire and unite Australians, outdoors, through the power and spirit of sport.
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