Michael Provenzano Returns to Digital and Dirt: Vistar Media’s Next Big Move
We have listened to all of the ‘OOH podcasts’ over the years and many are typically hosted by wanna-be OOH experts with nearly no, zero, bupkis OOH experience other than their self-proclaimed loud voices declaring themselves knowledgeable OOH professionals. Listener beware!
Our sole recommendation for an OOH podcast hosted by a legitimate OOH professional is still Ian Dallimore’s Digital & Dirt. Dallimore is Vice President of Digital Growth and Programmatic GM, with 20 years at Lamar. (Sean make this guy a Senior VP already)
In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.
Podcast Breakdown
00:00-10:30 Intro & Acquisition Announcement
10:30-15:44 Lamar’s Impact on Vistar & T-Mobile Opportunity
15:44-22:42 Entrepreneurial Journey
22:42-48:48 Vision for Vistar & the Industry
48:48-1:10:23 Future Innovations & The Vistar Legacy
🎧 Tune in now. Listen Here — https://podcasts.apple.com/us/podcast/michael-provenzano-returns-to-digital-and-dirt-vistar/id1584836501?i=1000689725723
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