OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. What’s Behind the ‘D Word’ Billboards Around Kalamazoo?
Billboards featuring the “D Word” popping up around Kalamazoo are part of the Disability Network Southwest Michigan’s campaign aiming to normalize the use of the word “disability.” The campaign was made possible by Adams Outdoor Advertising, who donated the space to the nonprofit for 2025.
2. Letting GOOH of Logos
Brands like Heinz, Kellogg’s, Tesco, and McDonald’s are increasingly experimenting with removing or disguising logos in outdoor ads, embracing minimalist designs that focus on iconic products and mascots. While this approach is gaining traction, some experts warn that if overused, it could risk becoming formulaic, though it’s still seen as a powerful way to grab attention and reinforce brand recognition.
3. Flyby Launches 1,000 Moving Digital Advertising Screens in Dubai
Flyby, a UAE-German AdTech company, has launched 1,000 moving digital advertising screens in Dubai, transforming delivery boxes into cloud-connected advertising assets.
4. OOH & Tariffs: What’s Next
OAAA’s Mike Hershey outlines the recent tariff developments that could impact on the OOH space, highlighting the key areas to monitor as the 30-day tariff pause unfolds.
- Advertisement -
