Project X Media’s Justin Symons Elected to Geopath Board of Directors
Project X Media, Inc., the leading technology-driven Out-of-Home (OOH) media agency, and a Tritium Partners portfolio company, announced today the election of Justin Symons to the Geopath board of directors as of March 27th, 2023. Mr. Symons succeeds John Laramie, former CEO of Project X, after his move to the Board of Directors of the Company.
“I could not be more excited to join this thoughtful, strategic, diverse Board tasked with ensuring state-of-the-art audience location measurement, insights and market research paramount to the OOH channel. Project X has a long standing partnership with Geopath, integrating their data into our proprietary software platform, ADstruc, and we are aligned with their forward thinking vision for industry measurement.”
Justin Symons is a seasoned Out-of-Home media executive with over 17 years of experience servicing a range of advertisers in the packaged goods, financial, luxury, fashion, automotive, personal electronics, e-commerce and telecom industries. In his role as Group Media Director at Project X, Symons is a key member of the firm’s leadership and oversees the US media team, leading client strategy, engagement and agency relations. Symon’s previously worked at WPP’s Kinetic New York office as Director, Account Services U.S., managing a team that handled Out-of-Home planning and buying for Group M agency partners. He also worked in Kinetic’s non-traditional OOH media division, before transitioning to the account services team, eventually becoming Director. Justin joined Project X in 2018 to oversee the media strategy team. He is a graduate of The George Washington University School of Business with a BBA in marketing and minor in sociology. When not in the office, he is an avid golfer in the warmer months and a New York sports enthusiast.
About Project X Media:
Based in New York, NY, Project X is the leading technology-driven Out-of-Home media agency. It partners with agencies and brands, providing them access to every format of OOH inventory (digital and traditional) across the US. The company’s combination of technology and data-enabled solutions provides marketers with greater transparency and speed in planning and executing their OOH media campaigns while helping guide them through the entire OOH advertising process — from audience-based planning, to production, proof of posting, reporting, and more — providing a seamless experience. For more information, please visit http://www.pjxmedia.com.
About Tritium Partners
Founded in 2013, Tritium Partners is a private equity firm focused on technology and services companies with exceptional growth potential. With nearly $1.5 billion of committed capital raised, Tritium actively partners with talented founders and executives to strive to build market-leading companies through high-growth strategies, while maintaining capital efficiency. Tritium’s approach emphasizes creating long-term value through both strategic growth initiatives and acquisitions, with specialized expertise in internet marketplaces, supply chain and logistics, fintech and financial services, software, data and analytics, and tech-enabled business services companies. For more information, please visit http://www.tritiumpartners.com.