New York, NY – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, announced a partnership with Clear Channel Outdoor Latin America, a leading provider of DOOH media in Latin America. The partnership will enable marketers to execute OOH media campaigns programmatically via their preferred demand-side platforms (DSPs), delivering high-impact messaging to audiences throughout Latin America with unparalleled scale, automation, and flexibility.
Place Exchange’s integrated DSP partners include Amobee, MediaMath, Viant, Yahoo DSP and many more, opening up Clear Channel Latin America’s expansive digital OOH platform to a broad mix of programmatic agencies and advertisers, and enabling unified planning, buying, optimization, reporting, and attribution for digital OOH alongside other programmatic channels.
“Clear Channel Latin America is always at the forefront of digital transformation and innovation. Our clients were the first in Latin America to enjoy the benefits created by programmatic activation and a data-driven approach to OOH” said Tom Motmans, Clear Channel Outdoor Regional President for LatAm and CEO for Clear Channel Brazil. “Place Exchange is a recognized technology leader who shares our passion for innovation. We are very excited to partner with them and welcome additional programmatic demand for our platform across Brazil, Chile, Mexico and Peru.”
“As Place Exchange expands internationally, we believe the Latin American market represents a tremendous opportunity for programmatic activation of the OOH channel,” said Nick Bennett, VP Partnerships at Place Exchange. “Clear Channel Latin America’s unmatched array of premium digital assets anchors our broad offering in the region, giving our demand partners the ability to reach any audience with powerful messaging in a variety of real-world contexts.”
The partnership between Place Exchange and Clear Channel Latin America comes as the region continues to emerge from the impact of the pandemic, with the OOH industry overall projected to grow by 10% in the region, according to Statista, and even stronger growth expected for programmatic OOH.
About Clear Channel Outdoor Latin America
Clear Channel Brazil, Clear Channel México, Clear Channel Chile and Clear Channel Perú are part of leading global Out of Home media company Clear Channel Outdoor Holdings, Inc., which is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 displays in 22 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly.
About Place Exchange
Place Exchange is the leading SSP for pDOOH. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.
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