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OUTFRONT Media Acquires Out Of Home Assets In Grand Rapids

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Dec 17, 2021

Publisher’s note.
OUTFRONT’S plant in Grand Rapids is one of the top Outdoor Advertising markets in the country. Their distribution of posters, bulletins and digitals displays are excellent. The builds are top notch, placed as professionally in any market I have worked, managed and visited. As many of you know, I started in the OOH business with Gannett in GR and it is with great bias I recognize and congratulate the outstanding Grand Rapids personnel past and present who have made and continue to make it one of the top performing assets in the Outfront portfolio. The sellers in the transaction, GR Outdoor, were former OOH advertisers when I worked in the market and since my moving on, built a number of billboards which with this transaction, further enhances the market dominance already owned by Outfront.

OUTFRONT Dominates Grand Rapids Market Following Asset Acquisition from Grand Rapids Outdoor

NEW YORK, NY – December 16, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 29 Digital and 87 Static faces from Grand Rapids Outdoor, 90% of which are in the Grand Rapids metropolitan area with the balance in Detroit. These new assets expand OUTFRONT’s portfolio within the Grand Rapids area – making the OOH company’s inventory invaluable for advertisers looking to target consumers in the market.

Grand Rapids is among the fastest growing metropolitan areas in Michigan, with a thriving downtown and flourishing suburbs. OUTFRONT’s inventory provides unprecedented coverage to the west side of the state. The premium digital assets and traditional static billboards add to the existing plant, providing unparalleled exposure for clients in this booming city.

“This acquisition adds to our presence in Grand Rapids, complementing and extending our coverage across Michigan’s second largest market,” said Jeremy Male, CEO of OUTFRONT. “We are excited to have the ability to offer our clients more access to the growing audience in Grand Rapids – especially with a multitude of digital displays in high profile areas.”

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.