Perth – 3D Anamorphic Out of Home has debuted in Perth, with oOh!media launching it at its iconic Yagan Square site and creative and innovation hub POLY partnering with Scitech for the inaugural campaign.
Yagan Square becomes the latest full-motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne – a six-story high 3DA screen, Australia’s largest outdoor animated site, and The Macquarie Centre on Sydney’s affluent North Shore.
To mark the launch, POLY collaborated with Scitech, a not-for-profit that brings engaging and entertaining science experiences through its Scitech Discovery Centre and to people across Western Australia.
Richard Moore, production and content director at POLY, said, “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It maximizes creative impact, capturing significantly more attention than static digital creative, making brands unmissable.
“We’re excited to have partnered with Scitech; this campaign is a great example of collaboration between the creative agency, client, media agency, and media provider. The interactive visuals created for the campaign are a perfect choice to showcase its arrival in Perth.”
oOh!media | Scitech 3DA Yagan Square from oOh!media on Vimeo.
Igniting curiosity, inspiring imagination, and pushing the boundaries of Out of Home creativity, the campaign for Scitech’s ‘Human Potential’ exhibition, imagined by Initiative, developed by creative agency RARE, and built by Last Pixel, is the first advertiser to feature on oOh!’s inaugural 3DA site in Perth’s city center.
Lina Rudinskaite, marketing manager, Scitech added: “We’ve been waiting for 3DA in Perth for a long time. To be the first to experience this technology that brings our Scitech exhibition visuals to life is incredibly unique and a powerful new way to engage with our audience.”
Large format DOOH screens are 35 per cent more likely to capture attention, with iconic locations driving a 27 per cent greater emotional response than standard large format screens.
About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences. The company’s extensive network of over 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $633.9 million in 2023. The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximize their media spend through unrivalled and accurate audience targeting. Find out more at oohmedia.com.au
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