oOh!media creates specialist product sales and partnerships team to drive growth after new contract wins
Sydney – oOh!media is boosting its go to market offering by creating an 11 strong specialist team to be led by media and Out of Home executive, Mel Duffy, who joins in the new head of product and sales partnership role.
With more than 190 years of combined experience, the newly established team will report to chief product and marketing officer, Bel Harper, whose remit has brought marketing, creative and innovation hub POLY and product and partnerships together to increase customer centricity and simplify oOh!’s value propositions.
This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers.
Harper said: “This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers. With so many important contracts transferring to our rich product portfolio, including Waverley, Manly, and Northern Beaches Councils, Sydney Metro and Melbourne Metro Tunnels and the massive Transurban win in Melbourne and Brisbane, this exceptional team will lead our charge in market and support our teams to deliver best in class solutions to our customers on world class assets.”
As part of the key appointments, oOh! has hired Mel Duffy as head of product sales and partnerships, bringing over 20 years’ experience spanning business development, client leadership, investment, strategy and managing high performing teams.
With extensive agency knowledge and a previous stint at oOh!, Duffy has worked at leading agencies including Hearts and Science, Mindshare, Mediacom, Carat and was most recently client partner on IAG at Initiative.
Duffy said: “I am thrilled to be back home at oOh!. Being able to lead product sales and partnerships in executing customer-focused strategies that drive growth for our clients and our business has me feeling incredibly energized.
“Further to this, deep product expertise is immensely valuable to our clients in this ever-changing Out of Home landscape. It is through such specialist knowledge that the greatest opportunities arise for our clients. I am excited for what’s to come.”
The product sales and partnerships team includes Jamie Gill and Chloe Swinton (Airport and Office); Bill Athanassiou and Samantha Stewart (Street Furniture and Rail); Donna Tauro and Jessica MacDonald (Retail); Jenna D’Auvergne and Brittany Simpson (Large Format); Nicole Pennells and Sophie Bray (Partnerships).
About oOh!media
oOh!media is the #1 Out of Home company in Australia and New Zealand. We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. We have over 35,000 assets across our national digital and classic network that reaches over 99% of metro Australians and 72% of metro New Zealanders every week. Each asset plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale. From humble beginnings in 1989, we’ve grown into the #1 Out of Home company in Australia and New Zealand. Listed on the ASX, with annual revenues of $635.6m in 2024, we employ over 900 people who all proudly live our purpose. Find out more at oohmedia.com.au
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