Today’s OOH They Said It Today is from OAAA President and CEO Anna Bager, following a solid rise in revenue across the industry in Q3.
OOH advertising revenue increased 38% in Q3 compared to the previous year, according to the Out of Home Advertising Association of America’s OOH Ad Revenue Report. DOOH is leading the recovery, with a 56% surge over Q3 2020.
“OOH has come roaring back after a year full of uncertainty the world over,” said Bager. “Our industry is both a marker of public sentiment, and in its own right, a morale lifting vehicle for engaging, inspiring and empowering consumers. These Q3 figures should be welcomed as a sign that we’re back and have an exciting next chapter ahead.”